By Michael Grothaus January 17, 2023 Employers have cause for concern when it comes to Gen Z workers staying put, suggests a new report by the Oliver Wyman Forum. Among other things surrounding Gen Z, the report delves into the youngest working generation’s views on employment and what they seek to get out of … Continue reading Employers beware: Even your ‘loyal’ Gen Z workers may still be looking for another job
By Sarah Lynch January 07, 2023 There was an owl in the room. Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table. Before the pandemic, this mascot had only been trotted out to promote the language … Continue reading How Gen Z social media managers became the new CMOs
By Shalene Gupta January 07, 2023 Contrary to the popular belief that data privacy is about making sure your data isn’t shared, Eli Wachs believes that data sharing, in fact, has significant benefits . . . when used correctly. Today, Wachs, 24, is the CEO of Footprint, a company that is rethinking how we store … Continue reading This Gen-Z tech CEO wants to build the Apple Pay of identity—a one-stop shop for your data
By Melanie Gaboriault December 11, 2022 When I picked up my 15-year-old daughter from an event recently, I overheard her, as she said goodbye to someone she’d just met, ask them: “Hey, what’s your Snap handle?” At that moment, I couldn’t help but remember the days when I would scribble down friends’ home phone numbers … Continue reading What I’ve learned about the new era of communication from my Gen Z kids
By Shalene Gupta December 17, 2022 As a junior at Stanford, Harrison Hochman was sent home because of COVID. Many of his friends were scrambling to pay tuition because their family’s incomes had taken a hit. Yet it was easier to book a plane ticket home than to find a private loan. Hochman and … Continue reading From the ashes of COVID school closures, this Gen Z CEO built a thriving student-loan app
By Shalene Gupta November 01, 2022 Pundits go back and forth over the differences between generations. On the one hand, each generation is shaped by the time and events they live in. On the other hand, aren’t we all human and similar at heart? So instead of fighting over generational differences, why not unite … Continue reading From Gen Z to baby boomers, here’s how employees describe their coworkers from different generations
5 Tips For Keeping Gen Z Employees Motivated And Engaged ValueWalk / 27 Sep 2022 As an employer, having the opportunity to attract and retain the brightest and best of each generation would require understanding how they work and what they consider valuable in the career journey. Throughout the last few years, some employers might have … Continue reading 5 Tips For Keeping Gen Z Employees Motivated And Engaged
Gen Z To Marketers: Ditch The Persona by Ben Kunz , October 7, 2022 This story was previously published in an earlier edition of Marketing Insider. Marketers loves to create personas — those data bios and photos that personify target consumers as if they were political candidates. We think personas humanize our research, pinpoint the … Continue reading Gen Z To Marketers: Ditch The Persona
By Samar Marwan August 31, 2022 Some may discredit Gen Z and millennials for being oblivious to current events when the reality is that 79% consume news daily, and a third pay out-of-pocket for news subscriptions. A New Media Insight Project survey looked at the media consumption habits of 16- to 40-year-olds and found … Continue reading Gen Z and millennials get their news from the paper, and Nextdoor
By Shalene Gupta August 12, 2022 Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors, and the Education Data Board to quantify … Continue reading Gen Z has 86% less purchasing power than baby boomers did in their 20s
