Category Archives: Feedback Management

Tips for Responding to Negative Reviews on Yelp and Google

Bonnie Harris — September 4, 2019 Follow @waxmarketing — September 4, 2019 geralt / Pixabay Ever since the birth of the internet, consumer feedback on businesses have increased in quantity and importance. Online reviews expose the experiences—both positive and negative—of real customers to everyone. This means the perception of every single customer matters. Responding to … Continue reading Tips for Responding to Negative Reviews on Yelp and Google

Marketers can operationalize customer feedback (whether you ‘own’ it or not)

Democratizing access to customer feedback is one of your most valuable assets in the feedback economy. Leela Srinivasan on July 8, 2019 Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback … Continue reading Marketers can operationalize customer feedback (whether you ‘own’ it or not)

Five Powerful Employee Feedback Tips for Customer Experience Leaders

Thomas Ewen — November 15, 2018 — November 15, 2018   geralt / Pixabay Companies often focus solely on customer experience, forgetting the actual driver for an excellent customer journey – their employees. According to the 2016 CXEvolution study by MaritzCX, “customer-centric companies are three times more successful at driving significant financial improvement and customer … Continue reading Five Powerful Employee Feedback Tips for Customer Experience Leaders

False Positives — A Touchy Problem For Businesses

Sandra Wrobel-Konior — October 19, 2018 Follow @sandricz — October 19, 2018 False positives are getting to be a bigger problem than actual fraud, as they can seriously harm online business’s bottom line. It’s a complex issue that touches many online merchants. What exactly are false positives and how can merchants minimize them? According to … Continue reading False Positives — A Touchy Problem For Businesses

Should eCommerce Merchants Remove Negative Product Reviews?

Graeme Caldwell — September 27, 2018 Follow @nexcess — September 27, 2018 A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted … Continue reading Should eCommerce Merchants Remove Negative Product Reviews?