by Penney Fox January 30, 2016 Follow @foxinteractiveJanuary 30, 2016 My Biggest Facebook Lesson The biggest lesson that I learned during my year-long Facebook experiment was the power of Facebook Groups. Facebook Groups put the social back into social media marketing. It’s the place where you’ll meet other people doing what you do or needing … Continue reading What Should You Post in Your Facebook Groups?
by Mickie E Kennedy January 27, 2016 Follow @ereleasesJanuary 27, 2016 Facebook is sometimes incredibly frustrating for marketing. We love it because we can reach our fans in a more intimate way, but the frequent changes they make to the algorithms are maddening. Businesses often resort to purchasing ad or “boosting posts” in order to … Continue reading How to Improve Your Reach on Facebook
by Larry Kim January 27, 2016January 27, 2016 Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing. Your best business comes from people who know you. The people on your email lists are more likely to engage with and … Continue reading Behold the Awesome Power of Facebook Custom Audiences
by Megan Hicks January 20, 2016January 20, 2016 Social media marketing (SMM) is one of the best ways to reach your fans. Real time sharing and the ability to ride your consumers’ emotional waves provide a marketing opportunity that can’t be competed with. Facebook provides businesses and nonprofits with some of the deepest insights available. … Continue reading Using Emotional Triggers When Writing Facebook Posts
Lead ads come to desktop and get features to give users more information — and enticement — to submit leads from the ads. Ginny Marvin on January 19, 2016 Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on … Continue reading Facebook Lead Ads Get More Features & Come To Desktop
by Mandy Edwards January 15, 2016 Follow @memktgservicesJanuary 15, 2016 Let’s go ahead and state the obvious – Facebook is not very business-friendly. Anymore at least. Pages post content hoping someone will see it without having to click “boost post.” But before that can happen a page has to have people like it. And boy … Continue reading Quit Being Desperate for Facebook Likes
by Jacob Curtis January 13, 2016 Follow @jacobkcurtisJanuary 13, 2016 Ever notice some Facebook Pages have a Very Responsive badge? It’s because they do a really good job at initially replying to private fan messages. The only downside is that it’s very hard to maintain a Very Responsive badge if you aren’t there managing your … Continue reading How to Set your Facebook Page’s Messaging Status to Away
by Ty Rothstein January 8, 2016 Follow @https://twitter.com/AmitiRothsteinJanuary 8, 2016 Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social … Continue reading How 3 Facebook Changes will Affect Customer Service and Social Commerce
Danny Sullivan on January 6, 2016 How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in Las Vegas today. The panel features Jeff Jones, CMO, Target, and Carolyn Everson, VP, Global Marketing Solutions, Facebook, speaking with each other. Our live … Continue reading #CES Live Blog: Facebook & Target On Mobile & Digital Marketing
by Jonathan Kudabeck January 2, 2016January 2, 2016 When you compare the slow-moving and methodical marketing platforms of print, radio and television with today’s rapidly-changing and unpredictable social media platforms, it’s like comparing the merry go round at your local state fair with the head-jerking twists and stomach-sinking plunges of the USA’s tallest roller coaster: … Continue reading The Facebook Ride: Turn, Twist and Hold On
