Category Archives: Facebook

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

3 Reasons Why You Must Use Optimal Facebook Image Dimensions & Cheat Sheet [Infographic]

Nicole Blanckenberg — April 7, 2017 Follow @https://twitter.com/StoreYaCom— April 7, 2017 Your online store likely depends on some form of social media to attract brand recognition and drive engagement with your customers online. When using Facebook, it’s important to carefully and precisely follow the platform’s rules regarding image dimensions. Here, we take a look at … Continue reading 3 Reasons Why You Must Use Optimal Facebook Image Dimensions & Cheat Sheet [Infographic]

Facebook Debuts Marketing Mix Modeling Portal

Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal