Ruthie AbrahamJuly 6, 2015 While some argue that trade shows are becoming an outdated form of outbound marketing, they often offer valuable times for networking and promoting your product or service to an interested audience. Although you may want to consider showing at less tradeshows and focusing on more cost-efficient inbound marketing strategies, there are … Continue reading 6 Ways To Stand Out At Your Next Trade Show
Janet SpirerJune 13, 2015 Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking. However, in too many cases they fail to optimize the opportunity because they are not sure what to do. So, by default, they end up spending their time in line to share a … Continue reading Networking At Conferences – Tips On Who, What and How
Manal BouchacraMay 13, 2015 Looking back two world events unraveled off the wheels of social media and both were political- Obama’s rise to presidency and Mubarak’s fall. Social media played a role in different parts of the world for opposing reasons. Why was Twitter and YouTube so important in the American elections and Spring revolution? … Continue reading Social Media’s Undeniable Influence On World Events: What This Means For Business
Kobe Ben ItamarMay 9, 2015 Events provide a wonderful opportunity for you to build relationships with your target audience and generate goodwill and leads. The common consumer is constantly being bombarded with so many marketing attempts and messages from business organizations that it often takes a little extra to convince them to make the purchase. … Continue reading Event Planning 101 – Towards A Great ROI
Katie CooperMay 7, 2015 Social media has changed the landscape of marketing in a number of ways. Perhaps one of the most crucial way relates to the way brands can interact with their audience in real time. Corporate Events are a particularly good example of the power social media can have in connecting individuals brought … Continue reading 4 Ways To Maximize Your Event Presence Through Live Social
BusinessVibesMarch 27, 2015 One of the best ways to gain visibility in the marketplace is to hold your own workshop. Many businesses have tinkered with the idea for a while, but few jump on it. It’s too bad. Holding your own workshop can help you do amazing things, like: · Gain instant credibility · Build … Continue reading Planning and Promoting: 6 Essentials for Holding a Business Workshop
Business.comMarch 27, 2015 According to the Content Marketing Institute, both B2C and B2B marketers report in-person events are the most effective when it comes to reaching business goals. Sounds like a great idea doesn’t it? Just grab some punch, cake and a microphone; that should be enough, right? When you begin to dig deeper, you’ll … Continue reading Booked Solid: 3 Tricks to Selling Out Your Event
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Timothy Carter on March 5, 2015 Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, … Continue reading 14 Tips To Incorporate Social Media Into Event Marketing
