Category Archives: Event Marketing

How To Have a Successful Exhibition [Infographic]

Event Marketing

by Scott McCaffrey March 6, 2016 Follow @BranchingOutEUMarch 6, 2016 Exhibitions give you the perfect opportunity to start conversations with prospects and drive new business. However, you’re not guaranteed lead generation success by simply turning up. Once you’ve decided to exhibit, and usually paid for the privilege, the hard work really begins. For starters, this … Continue reading How To Have a Successful Exhibition [Infographic] →

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Event Marketing

by Marissa Cazem March 1, 2016March 1, 2016 There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a … Continue reading 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016 →

How Social Media Changed the Way We Think About Event Marketing

Event Marketing

Reno MacriOctober 26, 2015 Marketing is a vitally important tool for any event company, and the internet has, for a long time, been one of the most powerful channels available for this purpose. However, over the last decade the popularity of social media platforms has skyrocketed, greatly impacting the marketing world. Today, social networks like … Continue reading How Social Media Changed the Way We Think About Event Marketing →

Your Event Dream Team

Event Marketing

Vanessa PorterSeptember 14, 2015 I’ve been packing my bags for weeks for the biggest tech event of the year: Dreamforce! Dreamforce – the myth, the legend; I can barely contain my excitement to see all my marketing friends bring their A game to the exhibit floor. The notoriously loud and large event means marketers need … Continue reading Your Event Dream Team →

Trade Show Tricks: Getting the Biggest Bang for Your Buck

Event Marketing

Aya TsurutaAugust 31, 2015 After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world what you’ve got, but how? Trade shows are great avenues for product and brand exposure. Benefits include opportunities to network, scope … Continue reading Trade Show Tricks: Getting the Biggest Bang for Your Buck →

Holding an Event? 4 Ways Social Media Can Make it Unforgettable

Event Marketing

Pam McBrideAugust 12, 2015 Have you hosted a party recently? You probably took to Facebook to get the word out. It’s rare these days for an event – from informal gatherings of friends to industry-leading conferences – not to incorporate social media in some way. Event planners turn to Facebook and Twitter for promotion, participants … Continue reading Holding an Event? 4 Ways Social Media Can Make it Unforgettable →

5 Questions That Guarantee You’re Exhibiting At The Right Trade Show

Event Marketing

Jared DeVincenzoJuly 7, 2015 1. Competitors Exhibiting? What Are They Doing? Don’t reinvent the wheel. If your competitors are all flocking to a particular trade show, they’ve obviously determined that it’s a profitable venue for them. And thus it could be for you, too, if you implement the right booth strategies. Talk to your trade … Continue reading 5 Questions That Guarantee You’re Exhibiting At The Right Trade Show →

Random Posts on Event Marketing