Deep Personalization: The Next Step In CRM Effectiveness by Pat Stroh , Op-Ed Contributor, July 21, 2017 Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. It’s effective and, indeed, necessary in a marketing environment increasingly dominated by always on digital channels. In … Continue reading Deep Personalization: The Next Step In CRM Effectiveness
Category Archives: Email Personalization
How to Improve the Design of Transactional Email Templates
Laura McLeod — July 11, 2017 — July 11, 2017 You know those handy emails you receive whenever you need to reset your password? Or those friendly reminders sent when you’ve forgotten about the items in your shopping cart for a few days? These aren’t your average email — they’re transactional emails. Improve The Design … Continue reading How to Improve the Design of Transactional Email Templates
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017 Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers
4 Crafty, Not Clingy Ways to Personalize Your Emails
Monica Montesa — April 7, 2017 Follow @missmontesa— April 7, 2017 It’s no secret that savvy businesses are engaging their customers by creating personalized experiences tailored to their interests and needs. And email makes it easier than ever to do so. Personalized emails also happen to be pretty darn effective at driving sales. According to … Continue reading 4 Crafty, Not Clingy Ways to Personalize Your Emails
How to Prospect for a Compelling Email Drip Campaign
Lewis Stowe — November 22, 2016 — November 22, 2016 Your drip campaign comes when you want to make your sales growth predictable. You may think that this is a very specific solution to a broad dilemma faced by companies every day. That may lead you to wonder, “will this work for my company and … Continue reading How to Prospect for a Compelling Email Drip Campaign
How to find the email personalization sweet spot
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Scott Heimes on October 6, 2016 Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending … Continue reading How to find the email personalization sweet spot
How to Take Advantage of Gmail’s Support for Responsive Email Design
by Kristen Dunleavy Follow @KristenWritesItOctober 2, 2016 If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive … Continue reading How to Take Advantage of Gmail’s Support for Responsive Email Design
3 Things You Can Do with an Email Address (Other Than Send an Email)
by Larisa Bedgood July 8, 2016 Follow @https://twitter.com/DataMentorsJuly 8, 2016 How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may stop at a … Continue reading 3 Things You Can Do with an Email Address (Other Than Send an Email)
It’s time to get personal with email
How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy. Michael Litt on May 23, 2016 Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of … Continue reading It’s time to get personal with email
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