Stephanie French — August 5, 2018 — August 5, 2018 As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to … Continue reading 3 Steps to Writing Nonprofit Email Campaigns
Julie Paci — July 17, 2018 — July 17, 2018 First things first… Happy World Emoji Day! You’ve probably already noticed it if you receive our newsletters or have been reading our content for a while, but here at Mailjet we’re addicted to emojis. Seriously, we love them. Which is why we’re so excited about … Continue reading The Impact of New Emojis in Email Subject Lines
Taylor Gordon — June 21, 2018 — June 21, 2018 bogda13 / Pixabay I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced … Continue reading Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List
Stephanie French — June 18, 2018 — June 18, 2018 The more value you can provide your customers in your email campaigns, the more they’ll look forward to getting your emails each month. When that happens, it will be easier to get them to take the actions you want them to take. The bottom line … Continue reading 3 Ways to Consistently Provide Value to Your Email Contacts
The Last Blast: Retailers Are Moving To Behavioral Emails by Ray Schultz , Columnist, June 7, 2018 Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Amazon … Continue reading The Last Blast: Retailers Are Moving To Behavioral Emails
Rose Leadem — May 28, 2018 — May 28, 2018 rawpixel / Pixabay Today, email has become a primary form of communication especially when it comes to business. That’s why it’s more important than ever to have superb email etiquette so you can get more done, expand your network and ultimately, be successful. Of course, … Continue reading 12 Tips for Fine-Tuning Your Email Etiquette
Julie Morse — May 6, 2018 — May 6, 2018 It takes 12 great customer experiences to make up for a single bad one. When something goes wrong, sending a polished, professional apology letter to your customers is the first step to making it right again. Whether it’s a scheduling mishap or bug in your … Continue reading 6 Excellent Apology Emails to Send to Your Customers
Miles DePaul — April 19, 2018 — April 19, 2018 Mother’s Day is coming, and on top of Sunday brunches and maybe a couple mimosa’s, you can also expect an increase in soft pinks and flower GIFs in your inbox. By the way, this year it’s May 13th – here’s a Google Calendar link so … Continue reading The Best Mother’s Day Email Campaigns
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets … Continue reading 2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team
Amreen Bhujwala — March 28, 2018 — March 28, 2018 A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is … Continue reading 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates
