If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources. Steve Dille on August 20, 2015 Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and … Continue reading Email Best Practice Pros: Lifescript Goes Heart-To-Heart
Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues. Tom Sather on August 19, 2015 Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most … Continue reading How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Jonathan YefetAugust 19, 2015 Bluehornet, a Digital River company, just conducted an awesome study on the effectiveness of email marketing. They gathered insights from about 1815 consumers to see how they interact with the various marketing emails that they receive. Those taking part in the study were in an age range of 18 to 64, … Continue reading Personalization Prevents Consumers From Unsubscribing!
Renee ShupeAugust 19, 2015 One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to … Continue reading 6 Things to Consider When Choosing Email List Technology
Tea SilvestreAugust 19, 2015 You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of businesses we say we … Continue reading Everything I’m Afraid Might Happen If I Ask A New Contact To Get Coffee [The Small Biz Owner’s Edition]
The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015 Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
Personal Branding BlogAugust 17, 2015 Do you have one? Do you have more than one? How many personal email addresses do you have? Personal Email Addresses Matter In my case, I currently have three that I regularly stay connected with and respond to inbound email. How many do you have? If none, why not? Perhaps … Continue reading Why A Personal Email Address Matters
Denise ChanAugust 17, 2015 I’ve built email campaigns at a few companies in the past and everyone does it a little differently. Some teams give their copywriters a pre-designed template and word count to write around. Others prefer to create the copy first and fill out a design brief. Which leads me to this chicken-and-egg … Continue reading Email’s Chicken-Or-Egg Question
Adam Holden-BacheAugust 17, 2015 GIF animations can help marketers highlight key messages, enhance creative and entertain readers — so, why aren’t they used more frequently in email marketing messages? The image format is widely supported and easy to produce. There are no longer technology issues and bandwidth is less of a concern. Maybe some eMarketers … Continue reading Using Animated GIFs In Your Emails — Benefits & Tips
