James Glover — October 30, 2017 Follow @coherentpath — October 30, 2017 kirstyfields / Pixabay Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along with billboards, radio ads and to some extent online (though options were limited). Fast forward to today, where … Continue reading How Does Your Email Marketing Program Stack Up?
Andrew Schulkind — October 25, 2017 — October 25, 2017 Capri23auto / Pixabay Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize The difference between your email being read and your email … Continue reading Make Your Email Marketing More Effective
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Rachel Sullivan — October 21, 2017 Follow @rachelesullivan — October 21, 2017 Tumisu / Pixabay Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again. One way to make email … Continue reading Your Top Email Marketing Workflow Questions, Answered
Justin Herring — October 15, 2017 Follow @justincherring — October 15, 2017 Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat … Continue reading 7 Ways to Increase the Effectiveness of Your Email Marketing
Amanda Abella — October 5, 2017 — October 5, 2017 Maklay62 / Pixabay In a recent post, I made mention of how I use the Pareto Principle to determine how much money to spend on marketing. For those who may not know, the Pareto Principle states that 80 percent of results come from 20 percent … Continue reading How to Use the Pareto Principle to Earn More Money
Josh Slone — October 4, 2017 — October 4, 2017 How to Drive More Cold Email Responses If you have an agency, you sell results. Which is typically hard on the front end. That’s why you have case studies, referrals, and other types of media that prove you can accomplish what you say you can. … Continue reading Cold Email Responses: Point Out a Lead’s Mistakes (Email Sequence Included)
Kevin George — October 3, 2017 Follow @imkevin_monk — October 3, 2017 Pexels / Pixabay The holiday season is the busiest time of the year for email marketers. Brands compete to promote their business and put utmost efforts into creating the merriest of holiday email campaigns. This year, trends like interactivity and machine learning have … Continue reading 6 Ways to Make Your Holiday Emails Stand Out in the Crowded Inbox
Aashish Sharma — October 2, 2017 Follow @ineedseo — October 2, 2017 When you subscribe to receive newsletters from your favorite blog or promotional e-mails from your favorite brand, you give that person or company permission to send you e-mails. The sender of the e-mail then becomes responsible for giving you what you subscribed for: … Continue reading The Ultimate Guide to Email Marketing For Small Business
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. Ryan Phelan on October 2, 2017 I love talking with marketers, and I do it often. They ask me great questions about email and how to do it … Continue reading Should marketing emails use a ‘no-reply’ email address?
