I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”
Category Archives: Email Marketing
A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again
When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.” Look, there are a lot of things reporters and PRs hate about … Continue reading A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again
Psst! Want to Know How to Write Irresistible Subject Lines?
By VerticalResponse, Published October 18, 2014 Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. And while you might be more familiar with the straightforward, value-driven email subject lines such as, “get 10% off,” sticking to a cut-and-dry approach may wear out … Continue reading Psst! Want to Know How to Write Irresistible Subject Lines?
Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic
By Joy Ugi, Published October 17, 2014 You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this … Continue reading Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic
Let’s Put The Marketing Back Into Email Marketing
by Kath Pay, October 17, 2014 Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but … Continue reading Let’s Put The Marketing Back Into Email Marketing
Make Your B2B Emails More H2H (Human to Human)
by Loren McDonald Oct 16, 2014 Many B2B emails I receive begin with “Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business needs, based on my behavior and engagement with marketing content. Not. Almost none deliver on that tactic. Similarly, … Continue reading Make Your B2B Emails More H2H (Human to Human)
Holiday Email Marketing Made Easy: 9 Emails You Can Use
By Amy Neeley, Published October 16, 2014 Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be … Continue reading Holiday Email Marketing Made Easy: 9 Emails You Can Use
Content Marketing Throughout the Marketing Funnel
By Angela Hausman, PhD, Published October 16, 2014 I found the following infographic on content marketing throughout the marketing funnel from Smart Insights — which has some great templates and training (with membership), as well as free resources. I think the infographic contains some valuable ideas, but I also think there’s much-needed to optimize content … Continue reading Content Marketing Throughout the Marketing Funnel
Neglected Email Marketing Tools
by Kara Trivunovic, October 15, 2014, Over the course of a lengthy career in email, I have encountered more than my fair share of email RFPs. Contained within those documents are two indisputable truths: 1. Much of the RFP is not about email at all, and 2. A large portion of the request focuses on … Continue reading Neglected Email Marketing Tools
What Exactly Is Outbound Marketing And Why Should I Care?
By Rocket Post, Published October 14, 2014 Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do for us and it’s not worth the cost. So, why should we care about it? The question really … Continue reading What Exactly Is Outbound Marketing And Why Should I Care?
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