Eric HammisFebruary 10, 2015 Email marketing is one of the oldest forms of digital marketing, and it continues to be one of the most vital parts of digital marketing. However, you’re most likely going to stumble upon articles that say email is no longer important. Here’s my favorite, “RIP email marketing.” It’s kind of humorous … Continue reading Is Email Marketing Still Alive?
Category Archives: Email Marketing
7 Things 1998 Can Teach You About Email Marketing
Laura NollFebruary 9, 2015 “What will he say today?” I wonder. I turn on my computer. I wait impatiently as it boots up. I go online and my breath catches in my chest until I hear three little words: you’ve got mail. I hear nothing, not even a sound on the streets of New York. … Continue reading 7 Things 1998 Can Teach You About Email Marketing
It’s Not Just About Training — It’s Coaching & Nurturing
Eric HarshFebruary 9, 2015 What happens when training is “over?” The audience walks out of the classroom or clicks out of the screen on the computer, then what? They return to their jobs and lives, and the training is quickly forgotten. The concepts presented are so frequently lost when the training course is over. So, … Continue reading It’s Not Just About Training — It’s Coaching & Nurturing
Personal Referrals — Keep Them Personal
Dave BrockFebruary 8, 2015 Over the past several weeks, I’ve seen a number of sales people and teams on the verge of “rescuing defeat from the jaws of victory.” In each case, they had managed to get personal referrals to people they really wanted to meet. These referrals were pure gold-opening doors that might otherwise … Continue reading Personal Referrals — Keep Them Personal
Measuring The Impact Of Your Email Nurture Campaigns
Andrew SheridanFebruary 7, 2015 B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing … Continue reading Measuring The Impact Of Your Email Nurture Campaigns
Give Your First Impression a Makeover
Business.comFebruary 7, 2015 When it comes to personal networking and business relationships, few things are more mainstay than a business card. Unfortunately, many professionals think this important piece of personal branding is outdated and unnecessary. Are you using a well-designed business card to network to your full potential? The Value of Business Cards The problem … Continue reading Give Your First Impression a Makeover
3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Douglas BurdettFebruary 7, 2015 Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object … Continue reading 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
How To Write Blog Posts That Will Rank Well and Engage Readers
Tommy LandryFebruary 5, 2015 By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help … Continue reading How To Write Blog Posts That Will Rank Well and Engage Readers
The Tech Trends To Follow In 2015
Megan TotkaFebruary 5, 2015 No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the … Continue reading The Tech Trends To Follow In 2015
You’re Invited: 6 Components to a Successful Event Email
VerticalResponseFebruary 5, 2015 Events and emails go hand in hand. Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. About 52 percent of VerticalResponse customers use our platform to send out event emails. Next to newsletters, they’re the … Continue reading You’re Invited: 6 Components to a Successful Event Email
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