Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry. Ryan Phelan on July 3, 2019 I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to … Continue reading Don’t be too quick to dismiss established best practices for email
Category Archives: Email Marketing Tips
How Email Triggers Can Generate More Sales
Stella Lincoln — June 26, 2019 — June 26, 2019 To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person at the right time. It is not activated all the time, but whenever a particular event occurs, or your website … Continue reading How Email Triggers Can Generate More Sales
How to Create Emails that Convert
Dan Moyle — June 5, 2019 Follow @danmoyle — June 5, 2019 How do I create emails that convert? It’s a common marketing and sales question. Once you realize email marketing is still the most powerful marketing tactic in the digital realm, you want to make sure you’re truly extracting that value. 68% of B2B … Continue reading How to Create Emails that Convert
6 Actionable Email Outreach Tips From Marketing Experts
Mashum Mollah — May 30, 2019 Follow @MollahMashum — May 30, 2019 Let us start with a scenario, which I am sure many of you will be able to relate to- You have the perfect product that is going to be the next big thing. You have meticulously prepared the database. You have taken help … Continue reading 6 Actionable Email Outreach Tips From Marketing Experts
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and devices. Len Shneyder on April 26, 2019 It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to the game. Nearly 56% of emails are now … Continue reading Here’s why you need to make sure your email design is mobile-first
10 Persuasive B2B Email Marketing Examples
Kevin George — April 17, 2019 Follow @imkevin_monk — April 17, 2019 Want to sell your services or, draw attention of your target audience towards a new product or service that you are about to launch? Email marketing is your best bet! It gives you an opportunity to connect with the people directly and increase … Continue reading 10 Persuasive B2B Email Marketing Examples
4 Types of Emails to Send Your List
Choncé Maddox — March 27, 2019 — March 27, 2019 geralt / Pixabay As most business owners know, the money is in the email list. You don’t have to have a website or online presence to start an email list. Regardless of what type of business you run, you should have a mailing list in … Continue reading 4 Types of Emails to Send Your List
Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track
Hassan Mansoor — March 23, 2019 Follow @Hassan_Mansoor1 — March 23, 2019 Businesses in the US spent an estimated $ 2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much money is that the return on investment of email marketing is remarkable. With little … Continue reading Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track
Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications
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