Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow
John Bogna July 11, 2021 With so many retail businesses digitizing, email marketing is more important than ever. As of April 2021, ecommerce sales represent 15% of retail sales in North America, with solid digital marketing campaigns influencing roughly 60% of online retail purchases, according to a report by Absolunet. If you’re reading this, you … Continue reading 8 Retail Email Examples You Can Use to Increase Ecommerce Sales
John Bogna June 27, 2021 Unless you’re in email marketing, chances are you don’t give much thought to confirmation emails. But you should. That little automatic email some might consider a throwaway can actually be leveraged into a powerful tool to bring in more customers. Read on to learn how you can create confirmation emails … Continue reading A Guide to Creating a Confirmation Email
Enrique Ambrocio June 23, 2021 Email sign-offs may seem like a minor detail, but they are not! These last few words in your email can have a significant impact on how your recipient perceives your message. By taking adequate time crafting your email sign-off before you hit send, you can leave a more profound impression … Continue reading Email Sign-Offs: 18+ Examples You Can Use to Leave a Lasting Impression
River Cartie June 4, 2021 If you live in the USA, the 4th of July is Independence Day. If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign. With 4th … Continue reading 4th of July Email Ideas for Your Business
Jennifer Brown May 13, 2021 Seventeen percent of Americans check their email before their feet hit the floor in the morning. Fifty five percent check email within an hour of waking (no judgement if your feet still haven’t hit the floor in that hour). Why is that important? Well, if you’re like most business owners, … Continue reading How to Build the Best Email List for 2021 (+ Tips and Examples)
Jessica Mehring May 10, 2021 Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating? But as … Continue reading How Great Design Can Kill an Email
Dale Keipert March 15, 2021 30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C … Continue reading Keep Your Email Marketing Working For You
Thomas Griffin March 10, 2021 Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return. And social media is also a chancy platform to use. There’s no predicting how its algorithm will change … Continue reading 5 Reasons Why Your Email Marketing Isn’t Making Sales
Thomas Griffin January 6, 2021 In spite of how popular and promising social media is, it still doesn’t compare to email marketing when it comes to getting the best return on investment. For every dollar you spend on email marketing, you will get 44$ in returns. Having said that, it’s important to carry out email … Continue reading Your Email Marketing Checklist For 2021 And Beyond
