Jennifer Brown May 13, 2021 Seventeen percent of Americans check their email before their feet hit the floor in the morning. Fifty five percent check email within an hour of waking (no judgement if your feet still haven’t hit the floor in that hour). Why is that important? Well, if you’re like most business owners, … Continue reading How to Build the Best Email List for 2021 (+ Tips and Examples)
Jessica Mehring May 10, 2021 Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating? But as … Continue reading How Great Design Can Kill an Email
Dale Keipert March 15, 2021 30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C … Continue reading Keep Your Email Marketing Working For You
Thomas Griffin March 10, 2021 Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return. And social media is also a chancy platform to use. There’s no predicting how its algorithm will change … Continue reading 5 Reasons Why Your Email Marketing Isn’t Making Sales
Thomas Griffin January 6, 2021 In spite of how popular and promising social media is, it still doesn’t compare to email marketing when it comes to getting the best return on investment. For every dollar you spend on email marketing, you will get 44$ in returns. Having said that, it’s important to carry out email … Continue reading Your Email Marketing Checklist For 2021 And Beyond
Syed Balkhi January 5, 2021 If you’re like other savvy business leaders, you use email marketing to stay in touch with your customers. Like many marketing strategies, a successful campaign involves carefully examining metrics that show how consumers interact with your emails. The goal is typically to get more engagement and conversions. Out of the … Continue reading 4 Reasons Marketing Emails Go to Spam (And How to Fix It)
Susan Tucker December 30, 2020 There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even … Continue reading Email Marketing Tips for Small Business: Why You Need a “Motivating Sequence”
Irish Abedejos December 8, 2020 Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is just one digital marketing technique focused on sending emails and building relationships with consumers and prospects. A successful email marketing campaign turns prospects into customers and turns first-time buyers into … Continue reading How to Add More Value to Your Email Marketing
Chanakya Kyatham December 8, 2020 It’s true to say that most business people prefer using email over other channels, making email marketing one of the most effective ways to market an eCommerce business, whether this is done in house, or by external affiliates. B2B audiences love email as a marketing tool as it provides a … Continue reading 5 Email Marketing Tips for B2B Ecommerce Companies to Get More Leads
Focus on lists and personalized content to break through the noise. Rodric Bradford on November 6, 2020 With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need … Continue reading Tips for optimizing holiday email marketing campaigns
