Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention. Kim Davis on August 4, 2022 Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe, opened … Continue reading How Cherry Bombe uses email to make customers smile
April 17, 2022 I can’t remember the last time I clicked plain old Send on an email. And it’s not because I’m neglecting my inbox—I’m actually at inbox zero and have very strong opinions about emailing people back. It’s because I schedule almost all my emails. Why you should schedule emails for later Of course, there are times … Continue reading Why you should schedule all your emails
Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale. Kim Davis on March 9, 2022 A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told … Continue reading Matching email content to customer needs
Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity. There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)
Alejandra Zilak December 21, 2021 Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click … Continue reading How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)
Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships
Kristen McCormick December 13, 2021 Take a trip back to high school with me real quick. The day everyone looks forward to. The release of… the y e a r b o o k You paid to be in it. You paid to get your copy. And now it’s yours. But do you start at … Continue reading 16 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
Try these steps before giving up on disengaged and inactive email recipients. Kath Pay on December 9, 2021 Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics … Continue reading Design emails for 4 personality types to win back customers
Eleanor Hecks October 18, 2021 Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently. According to studies by Statista, around 319.6 billion emails get sent each day. … Continue reading 8 Ways to to Improve Your Email Marketing Strategy in One Month
