Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
Category Archives: Email Marketing Strategy
If you’re marketing on ‘Email Island,’ don’t get yourself voted off
Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? Mike Pastore on February 23, 2024 I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of … Continue reading If you’re marketing on ‘Email Island,’ don’t get yourself voted off
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Ryan Phelan on January 25, 2024 Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can … Continue reading 3 keys for email marketing in 2024: AI, change, learn
Email marketing strategy: A marketer’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide
28 Powerful Email Marketing Statistics YSK
28 Powerful Email Marketing Statistics YSK Syed Balkhi / Sep 15, 2023 Email marketing is one of the most effective tools to reach customers and engage with them. It eliminates the need for expensive campaigns, efficiently building relationships with customers and engaging them with your product or service. This post will discuss some essential email … Continue reading 28 Powerful Email Marketing Statistics YSK
How to approach your highest-value customers with Q4 email planning
Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation. Summer Deeb on July 31, 2023 Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your … Continue reading How to approach your highest-value customers with Q4 email planning
Email subject line tips and best practices (with examples!) by Digital Marketing Depot
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023 Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot
How to Nail the Art of Visual Email Marketing
How to Nail the Art of Visual Email Marketing Disha Bhatt (Dave) / 02 Dec 2022 Interesting subject line Engaging and relevant copy Actionable CTA All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% … Continue reading How to Nail the Art of Visual Email Marketing
5 tactics to get the 2023 email marketing funding you deserve
Get funding that lets your email program contribute significantly to the company’s bottom line. Here’s how to approach your budget requests. Ryan Phelan on October 25, 2022 I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. … Continue reading 5 tactics to get the 2023 email marketing funding you deserve
Holiday Email Marketing Tips to Come Up Trumps in 2022
Holiday Email Marketing Tips to Come Up Trumps in 2022 Disha Bhatt (Dave) / 13 Oct 2022 These days, every email marketer would be occupied with the thoughts of acing their Holiday campaigns. They try everything possible to come up trumps and woo maximum customers. Naturally, email marketers invest a lot of time and … Continue reading Holiday Email Marketing Tips to Come Up Trumps in 2022
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