Category Archives: Email Marketing Strategy

5 tactics to get the 2023 email marketing funding you deserve

Get funding that lets your email program contribute significantly to the company’s bottom line. Here’s how to approach your budget requests. Ryan Phelan on October 25, 2022 I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. … Continue reading 5 tactics to get the 2023 email marketing funding you deserve →

Holiday Email Marketing Tips to Come Up Trumps in 2022

Email Marketing Strategy

Holiday Email Marketing Tips to Come Up Trumps in 2022 Disha Bhatt (Dave) / 13 Oct 2022 These days, every email marketer would be occupied with the thoughts of acing their Holiday campaigns. They try everything possible to come up trumps and woo maximum customers. Naturally, email marketers invest a lot of time and … Continue reading Holiday Email Marketing Tips to Come Up Trumps in 2022 →

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Email Marketing Strategy

Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second →

Welcome emails have best click-to-open and first purchase rates

Email Marketing Strategy

Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates →

How Cherry Bombe uses email to make customers smile

Email Marketing Strategy

Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention. Kim Davis on August 4, 2022 Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe, opened … Continue reading How Cherry Bombe uses email to make customers smile →

Why you should schedule all your emails

Email Marketing Strategy

April 17, 2022 I can’t remember the last time I clicked plain old Send on an email. And it’s not because I’m neglecting my inbox—I’m actually at inbox zero and have very strong opinions about emailing people back. It’s because I schedule almost all my emails. Why you should schedule emails for later Of course, there are times … Continue reading Why you should schedule all your emails →

Matching email content to customer needs

Email Marketing Strategy

Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale. Kim Davis on March 9, 2022 A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told … Continue reading Matching email content to customer needs →

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Email Marketing Strategy

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity. There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead) →

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

Email Marketing Strategy

Alejandra Zilak December 21, 2021 Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click … Continue reading How to Develop an Email Marketing Strategy That Drives Sales (+ Examples) →

12 Email Marketing Best Practices for Building Relationships

Email Marketing Strategy

Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships →