Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025 Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
Email can be your brandās most controllable growth lever ā if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isnāt just a communication channel. Itās a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
Stop chasing shiny marketing trends and get back to what works. Here’s how email marketing still drives revenue growth with the right focus. Ryan Phelan on September 24, 2024 Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years … Continue reading If I could double your email revenue, would you listen to me?
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year. Alexander Melone on September 13, 2024 Your calendar is not just a pretty collection of dates and ideas; itās the blueprint for a successful email marketing program. A strategically built calendar offers a birdās eye view of your … Continue reading 6 tips for creating a winning email marketing calendar
July 31, 2024 A much better way to read email newsletters Matter, Meco, and other dedicated newsletter reader apps are optimized for immersive reading in ways your inbox will never be. BY Harry McCracken I love almost everything about email newsletters. From finance to gadgets to pop music, there are just so many stellar ones these … Continue reading A much better way to read email newsletters
Craft bespoke email designs to stand out in crowded inboxes. Let your brand’s voice shine through with unique layouts. Alexander Melone on March 15, 2024 Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as Iāve seen from working on thousands … Continue reading 5 impactful ways to level up your email marketing designs
Don’t let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Kath Pay on March 6, 2024 If you could increase your revenue from email just by sending messages more often, youād do it, right? So, whatās stopping you from communicating more often? To … Continue reading Frequency testing: The key to unlocking more email revenue
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana MourĆ£o on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them? Mike Pastore on February 23, 2024 Iām not a fan of the television show āSurvivor,ā but letās just say it gets viewed in our home and leave it at that. Like a significant portion of … Continue reading If youāre marketing on āEmail Island,ā donāt get yourself voted off
