Jessica Bennett — September 4, 2018 — September 4, 2018 A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and … Continue reading Using HTML in Email Marketing: What You Need to Know [Infographic]
Zach Heller — July 29, 2018 Follow @zheller — July 29, 2018 There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take … Continue reading The 80/20 Rule for Email Marketers
John Hodge — July 3, 2018 Follow @johnahodge — July 3, 2018 Email is a great way to market to contacts and to stay top of mind. Segmentation can further assist the ability to market relevant information to interested contacts. We’re probably all familiar with the different kinds of email, but what we might not … Continue reading The Secret Lives of the Marketing Emails Almost Everyone Uses
Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style
Kayla Sloan — June 4, 2018 — June 4, 2018 When email first gained popularity about twenty plus years ago, the business world quickly realized its value. Sending nearly instantaneous messages to colleagues they could read at their convenience was a major time saver. Of course, over time email systems have evolved and changed beyond … Continue reading How to Make Your Emails More Effective
Liz King — May 20, 2018 Follow @lizkingevents — May 20, 2018 rawpixel / Pixabay Do you find it difficult to respond to all the emails in your inbox, and sort through all the junk? Our inboxes have become command central for our businesses, and learning to manage them well is incredibly important. In this … Continue reading Get to Inbox Zero with These 3 Tips
Amanda Clark — May 16, 2018 Follow @GrammarChicInc — May 16, 2018 Email marketing has long been the crown jewel of digital marketing; for all the advances we’ve seen in social media and targeted ad-buying, email is still the most effective way to reach out directly to consumers. It’s no surprise, then, that so many … Continue reading 3 Easy Ways to Make Your Marketing Emails Highly Effective
Syed Balkhi — May 16, 2018 Follow @SyedBalkhi — May 16, 2018 Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation … Continue reading How to Create a Quiz that Increases Email Signups
Kevin George — May 15, 2018 Follow @imkevin_monk — May 15, 2018 Do you know what’s most important when it comes to marketing? LISTENING. Might sound bizarre, I know, but tell me honestly, what kind of people do you like? Those who sing their own praise or those who do speak, but only after listening … Continue reading How to Enhance the Impact of your Email Marketing Campaign with Inbound Best Practices
Chris Pentago — May 12, 2018 — May 12, 2018 OvidiuTepes / Pixabay I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. … Continue reading 6 Solutions When Spam Filters Hurt Your Email Open Rates
