by VerticalResponse Follow @VR4SmallBizSeptember 22, 2016 When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. However, font (the word for the combination of a given typeface, style, and size) is a surprisingly big deal to many people. A broad range of … Continue reading Email Design: Let’s Get Typographical
Category Archives: Email Marketing Optimization
Sliders and Rotating Banners in Emails – Unravelling Hidden Opportunities
by Kevin George Follow @imkevin_monkSeptember 21, 2016 This world loves its choices. From clothes to cars, finding food to finding love and even from Instagram filter to Ice cream flavor, everyone is spoilt with choices. What better way to transcend that feeling into your email with some interactivity. Monks introduce you to two different interactive … Continue reading Sliders and Rotating Banners in Emails – Unravelling Hidden Opportunities
One Voice, One Conversation: Bridging the Personalized Email and Website Divide
by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
Cold Email Template: Video Analysis of the Most Popular Cold Email Examples in Circulation Today
by Michael LambourneSeptember 18, 2016 We’ve round up the top cold email template and examples in use today, and give our thoughts on the good, bad, and downright ugly parts of each. Cold Email Categories: General Cold Email Example Cold Email Followup Template Cold Email to Decision Maker Cold Email After Voicemail Cold Email Breakup … Continue reading Cold Email Template: Video Analysis of the Most Popular Cold Email Examples in Circulation Today
Checklist: Successful Email Marketing Campaign
by Kevin George Follow @imkevin_monkSeptember 18, 2016 Deploying a successful email marketing campaign is a tricky thing if not done right, yet it can be the best thing that ever happens for your business. Email marketing campaigns are like the tiny monsters that you set loose for ultimate destruction and aim for a win. They … Continue reading Checklist: Successful Email Marketing Campaign
“Open This Email Right Now!” What Makes a Good Subject Line?
by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
Email Content 101: How to Write Your Most Actionable Email Ever
by Kristen Dunleavy Follow @KristenWritesItSeptember 15, 2016 Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action … Continue reading Email Content 101: How to Write Your Most Actionable Email Ever
How to Find an Email Address by Name – The Best Sales Teams Can Find ANY Email Address
by Michael LambourneSeptember 13, 2016 The secret to exactly how to find an email address by name, so rather than leading with a dreaded cold call, you can warm up the interaction ahead of time! Cold Calling has been around for a long time and it has a deservedly bad reputation. Ask 100 people what … Continue reading How to Find an Email Address by Name – The Best Sales Teams Can Find ANY Email Address
The genius of easy-click emails
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails. Jason Warnock on September 13, 2016 Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with … Continue reading The genius of easy-click emails
Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
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