Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand
Kasia Kowalska — April 4, 2018 — April 4, 2018 Cold email rejection is never fun. You take the time to research your prospect, you know your product can help them, you carefully tailor your opening email to speak to them personally, and you hit the ‘Send’ button with excitement. You just know they’re going … Continue reading “Stop Emailing Me!” – How to Deal With Cold Email Rejection
Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool
How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Scott Heimes on October 5, 2017 When it comes to email marketing, there is a critical question email senders concern themselves with: Did the … Continue reading The ABCs of improving email deliverability
If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program. Ryan Phelan on August 28, 2017 Only 33 percent of marketers who use automated programs rate their efforts as “very … Continue reading Get into the email automation game
Kevin George — March 9, 2017 Follow @imkevin_monk— March 9, 2017 Designing an email is not all about making it fancy. Good email designs have looks that kill and at the same time are simple, practical, and fulfil the purpose of the campaign in the most efficient way. These are the email designs that make … Continue reading What Makes Flat Design Work in Emails?
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation
