by Jeremy Taylor December 10, 2015 Follow @JezTaylorUKDecember 10, 2015 Industry studies over the years have outlined that measurement continues to trouble both clients and agencies. We put this to our panellists during our Growing your digital marketing agency: solving the measurement puzzle webinar. Drawing on their client experience, they suggested some of the primary … Continue reading Why Do Digital Marketing Agencies Struggle With Measurement?
Looking to come up with the next “big idea” for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas. Peter Minnium on December 4, 2015 “Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a … Continue reading What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age. Amy Gesenhues on December 2, 2015 After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is … Continue reading A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing
by David Deans November 24, 2015 Follow @dhdeansNovember 24, 2015 Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking. Today’s progressive marketers have embraced change. They’ve learned new skills and pushed past the fears that were … Continue reading Digital Marketing Superhero: Catalyst for Progressive Change
by Jasmine Cohen November 23, 2015November 23, 2015 If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking. Since Apple announced in June that users will easily be able to install ad blockers on phones that support iOS 9, there has been a frenzy of articles predicting … Continue reading Online Quizzes: The Digital Ads Your Audience Won’t Want To Block
by Blake Harris November 23, 2015November 23, 2015 (November 23, 2015), we talked about an impressive industry report, published by Ogilvy and Victorious, called The Digital Social Contract. We gushed about how this 110-page paper—authored by Jeremy Katz, Robert John Davis, Alta Sparling and Bing Chen—ascended above hackneyed tips and tricks to create a sincere, … Continue reading The Digital Social Contract: A Guide to Video Marketing (Part 2)
by John Oechsle November 8, 2015 Follow @hjoechNovember 8, 2015 The world has gone mobile and your sales team should, too. According to theEMPLOYEEapp, 55 percent of US workers indicate they travel for business, which means they are often out on the road making important face-to-face connections. As a small business owner, you and your … Continue reading The Secret to Small Business Sales Conversion is in the Palm of Your Hand
Anil ValviNovember 3, 2015 The online image of a company is becoming more and more important with the increasing popularity of the internet and the social media. The whole world is transforming into a big online community where every piece of information is available at the click of a button. So in such a scenario … Continue reading Some Important Factors to Keep In Mind While Hiring a Digital Marketing Agency
Angela Hausman, PhDOctober 31, 2015 Apple started it (as with many other consumer innovations). iOS9 lets users install ad blockers on mobile devices for the first time. Ad blockers remove digital advertising from web pages and apps, something most users find annoying, at best, and sinister, at worst. Here’s more (from The Atlantic) on why … Continue reading Is Digital Advertising Dead?
Ryan ScottOctober 31, 2015 I’m often asked about the intersection of technology and corporate philanthropy. What are the innovations on the horizon, and how is technology evolving to meet the demands that employees have for giving back? The Future of Online Giving Let’s take corporate giving, for starters. Up until very recently, employees had become … Continue reading The Rocket Fuel for Your Philanthropy is Technology
