Michael WightOctober 30, 2015 When you sit down to create a content marketing strategy for your business, you will have to make some tough decisions that include choosing the right way to promote your business. It is very important to choose the right plan and implement it carefully if you wish to get the desired … Continue reading Visual Media: Why You Should Use It
Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
Paul BywaterOctober 23, 2015 Adding mobile ERP to your business can boost your revenue, make your employees more efficient – and improve your bottom-line performance. Mobile ERP makes a tangible difference in the front-line ERP was conceived when IBM needed efficient inventory control in the 60s, but mobile ERP is very much a child of … Continue reading On the Road: Why Mobile ERP Could Transform Your Results
Ann MillsOctober 19, 2015 Why would a company remove their office address from a brochure or ask for marketing material to be developed that will never go to print? Why would a marketing piece be written in a way that assumes the reader will only peruse the subheads and perhaps a few bullet points? These … Continue reading 5 Signs Digital Marketing is Replacing Traditional Media
Katrina PfannkuchOctober 16, 2015 In the digital age, B2B companies need to do more than connect with a target audience through marketing; they need to practice integrated digital marketing as part of their business model. Marketing silos, teams that fail to communicate, collateral that’s hard to find, and a complicated buyer’s journey are common marketing … Continue reading 5 Steps to a Game-Changing Integrated Digital Marketing Strategy
Isabel WagnerOctober 16, 2015 As if life as a B2B marketing professional is not hard enough in times of often stagnant or shrinking budgets, recent research by SmartInsights revealed 50 percent of marketers have no clearly defined digital marketing strategy for 2015. The main reasons, according to the study, include lack of investment to measure … Continue reading Report: Marketers Still Grapple with Digital Marketing Strategies
Aaron KimOctober 14, 2015 In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years? There is no shortage of candidates, as discussed … Continue reading Digital Learning and the Sharing Economy
Pam McBrideOctober 14, 2015 The financial services industry has embraced social media, using it to connect with their customers and build their reputations. However, just a few short years ago, banks, credit card companies and investment firms were nervous about wading into the often-unpredictable waters of real-time communication with their customers. As more financial brands … Continue reading Digital and Social Media Trends for the Financial Services Industry
Julie ZismanOctober 12, 2015 Do you like to speak publicly or just type publicly? Perhaps a new or slightly different role is in your future. Looking at one Twitter Chat calendaring service, I counted a 170 tweet chats tomorrow. On my business calendar on any given day, I have at least 2 social networking events, … Continue reading Rise of the Digital Evangelist
Bryan KramerOctober 11, 2015 As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why, you ask? The answer is right in … Continue reading Digital Proximity Brings Us Closer
