Kevin Goldberg — May 15, 2017 Follow @Kevin_Goldberg— May 15, 2017 As marketers, and especially digital marketers, we understand conversion rates and landing page optimization to increase our company’s bottom line and user count. However, are we accurately analyzing our digital experience monitoring (DEM) strategy? If you’re unfamiliar with the term or concept of digital … Continue reading Why Every Marketer Should Implement a Digital Experience Monitoring Strategy
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. Rachel Lindteigen on April 28, 2017 While you understand the importance of content marketing and the potential it has to drive business, do … Continue reading How to secure buy-in for your content marketing program expansion
Aashish Sharma — March 20, 2017 Follow @ineedseo— March 20, 2017 On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not … Continue reading Why Your Digital Marketing Strategy is a Failure
Elena Prokopets — March 13, 2017 Follow @elenatravelgram— March 13, 2017 Highly skilled marketing professionals can help you increase revenue, improve your branding, and grow your social media presence. Unfortunately, this kind of help isn’t easy to find. There is a real shortage of candidates who are qualified in digital marketing domain. In fact 64% … Continue reading How to Level Up Your Skills as a Digital Marketer
Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Wesley Young on January 31, 2017 Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products … Continue reading SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Julie Chomiak — January 14, 2017 — January 14, 2017 Digital marketing has become critical for business growth over the past few years. Whether you’re emailing customers with personalized promotions, queueing up a social media campaign, or revising your organic SEO ranking, these are all necessary pieces of a 360-degree digital marketing strategy. For small … Continue reading How to Create a 360-Degree Digital Marketing Strategy
Ivy Guerrero — January 9, 2017 Follow @iveeivy— January 9, 2017 There’s nothing like starting the year with a well thought out marketing plan. A new round of 365 days brings an array of possibilities for your business and customers. Ascend2 has just released its 2017 Digital Marketing Plans Survey and it shows the best … Continue reading 2017 Digital Marketing Plans Survey Reveal Most Effective Strategies
Cent Muruganandam — December 28, 2016 Follow @centmuru— December 28, 2016 Once upon a time Digital was a room. Then, much later, with the birth of the web, digital became a marketing channel just like TV, radio and print. Today, thanks to mobile and other connected devices, digital is a persistent layer of our daily … Continue reading 7 Steps To Building A Comprehensive Digital Marketing Strategy [Infographic]
Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
