The Store As A Digital Channel by Bob Welch , Columnist, July 26, 2017 Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, … Continue reading The Store As A Digital Channel
Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences. Brad O’Brien on May 25, 2017 Ads on social platforms and sponsored content on media … Continue reading How to make ads less adversarial
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. Rob Rasko on January 20, 2017 Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s … Continue reading How digital media won the White House for an ‘analog’ audience
Google, Integral Ad Science, WP’s GroupM are among the initial recipients. Ginny Marvin on December 7, 2016 A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, … Continue reading TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
Pauline Cabrera — November 30, 2016 — November 30, 2016 There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in … Continue reading 6 Ways to Significantly Boost Your Sales With Digital Influencers
Joel Goldstein — November 8, 2016 Follow @joelgoldstein— November 8, 2016 Retailers are always on a mission to make their product displays stand out above the others, and one way to do so is by incorporating digital signage into displays. This innovative signage can help transform your retail space, but is it right for your … Continue reading Should You Use Digital Signage in Your Product Displays?
Tony Zambito — November 8, 2016 Follow @tonyzambito— November 8, 2016 Community Preparedness by Iconathon The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption … Continue reading Is Your Organization Ready For Market Strategy In A Digital Economy?
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond. Jason Warnock on October 26, 2016 One of the things I love about my job is that marketing is constantly evolving. Just when you … Continue reading Making sense of the latest trends in digital retail