January 09, 2025 Dell’s new PC names are boring—and a smart move The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. BY Katy Steinmetz There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, … Continue reading Dell’s new PC names are boring—and a smart move →