On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017 As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage
Audience Buying Delivers People, Not Safety by John Douglas , Op-Ed Contributor, June 2, 2017 At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform generates incredible engagement numbers with a massive audience, but is struggling amid fears that brand messages are lining … Continue reading Audience Buying Delivers People, Not Safety
Jesse Richardson — December 26, 2016 — December 26, 2016 Great customer experiences thrive on a pretty simple principle: making it easy for shoppers to quickly get what they want. And modern ecommerce provides that. It’s easy to pull out your smart phone, tablet or laptop, quickly search for what you want, and make your … Continue reading Why You Should Communicate Your Expected Ship Date
by Jesse RichardsonAugust 7, 2016 No, not that type of shipping. We’re talking postage. Shipping is a big expense for every subscription box company. In fact, it’s one of the most consistently high-cost expenses, and it can be one of the hardest to move the needle on. Because of how this can impact your bottom … Continue reading 6 Ways Subscription Box Companies Can Save Money on Shipping
