How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data. Theresa Kushner on December 22, 2022 “Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. … Continue reading 5 tips to extract true value from your data
Category Archives: Data Management
On next year’s to do list: Clean rooms and better data
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms. Ken Zachmann on December 19, 2022 Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and … Continue reading On next year’s to do list: Clean rooms and better data
The state of intent data in 2023 and beyond
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. Scott Vaughan on December 19, 2022 In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, … Continue reading The state of intent data in 2023 and beyond
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM. Michelle Tackabery on December 6, 2022 Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined … Continue reading Tags vs. metadata in DAM: What’s the difference?
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future
Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Disney CEO Bob Chapek Wants To Use Data To Customize Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2022 Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Chapek, speaking at The Wall Street Journal’s Tech Live conference, said … Continue reading Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Snowflake Data Names Most Successful Companies In Data Stack
Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack
The third-party data deprecation playbook
How to successfully navigate the ongoing changes in the privacy-first era. BlueConic on July 19, 2022 Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect … Continue reading The third-party data deprecation playbook
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand