Category Archives: Customer Service

Finding the Target Market for Your Business – Who ARE your customers? (Part 4)

Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)

On Being Authentic

Cheryl TreleavenJune 20, 2015 Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to toss a B-S … Continue reading On Being Authentic

2015 State Of Knowledge For Customer Service [Infographic]

Tricia MorrisMay 28, 2015 Customers’ expectations for brands and organizations delivering the right answer at the right time, whether through assisted or self-service, continue to grow. In the The Real Self-Service Economy Report, 70 percent of consumers surveyed now expect a company website to include a self-service application. In the most recent American Express Customer … Continue reading 2015 State Of Knowledge For Customer Service [Infographic]