Category Archives: Customer Experience

Boosting customer experience with website redesign: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot

How to implement dynamic pricing without alienating customers

Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. Alicia Arnold on July 5, 2024   Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various … Continue reading How to implement dynamic pricing without alienating customers

The state of digital customer experience by Digital Marketing Depot

While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024   Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations. Melissa Reeve on April 24, 2024   Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no … Continue reading Crafting exceptional customer experiences with AI and agile: A 5-step guide

Why relying on AI won’t improve the customer experience

Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024   What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it?  A … Continue reading Why relying on AI won’t improve the customer experience

Why every CEO must pay close attention to what their customers are saying

   April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying

How Beef ‘O’ Brady’s streamlines customer experience

The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Chris Wood on March 21, 2024 Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two … Continue reading How Beef ‘O’ Brady’s streamlines customer experience

It’s time to unleash your CX activists: The MarTech Conference day two keynote

For Cortico-X’s Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. Kim Davis on March 20, 2024 “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and … Continue reading It’s time to unleash your CX activists: The MarTech Conference day two keynote

A CX reality check: When good intentions meet clunky execution

Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution