Learn what customer experience is, why it’s important, and how you can improve it for your customers. Corey Patterson on February 22, 2022 Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship … Continue reading What is customer experience and why does it matter?
How marketers can build a better customer experience strategy using a CDP. Corey Patterson on January 14, 2022 Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found … Continue reading 3 ways to deliver more relevant customer experiences
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Corey Patterson on January 10, 2022 “One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and … Continue reading How to manage customer experience disconnects in your marketing campaigns
A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components. Kim Davis on December 16, 2021 The latest “State of Retail” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they … Continue reading Customers demand digital-style experiences in physical retail stores
Key lessons from research focused on marketer and consumer expectations around customer experience and privacy from a global CX report. Acquia on December 10, 2021 “We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global … Continue reading 3 lessons for creating a more unified customer experience
Personalized CX can help marketers unify customer journeys. Corey Patterson on November 19, 2021 One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX … Continue reading 5 ways marketers can improve customer experiences with personalization
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey
Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce
The best customer experience strategies go beyond data and technology. Corey Patterson on October 21, 2021 Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm … Continue reading How to improve CX in your marketing organization
When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search
