Category Archives: Customer Experience

How AI can combat the ‘paradox of choice’ and improve customer outcomes

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. Alicia Arnold on January 9, 2025   With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox … Continue reading How AI can combat the ‘paradox of choice’ and improve customer outcomes

Customer experience tools and strategies: 2025 Predictions

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024   Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions

How to balance customer experience and returns in ecommerce

With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce

80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews

80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2024 Products continually vie for attention, and 28% of U.S. consumers say they always look at online user reviews before making a purchase, while another 28% do so often. The reviews are not taken lightly, according to findings of … Continue reading 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews

9 things to assess when auditing your CX tech

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences. Annette Franz on November 26, 2024   Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s … Continue reading 9 things to assess when auditing your CX tech

Improving customer experience with zero-party data: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. MarTechBot on November 25, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Improving customer experience with zero-party data: Best of the MarTechBot

6 steps to help improve your customer experience with AI

It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024   The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI