The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform. Ali Schwanke on August 16, 2023 Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick … Continue reading It’s time to prioritize customer experience in B2B
Category Archives: Customer Experience
‘Sign-up’ is part of the customer experience
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space. Kim Davis on May 22, 2023 The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the … Continue reading ‘Sign-up’ is part of the customer experience
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
How Petco boosted emails and customer experience with a new CRM
To support the new tool, Petco also used AI to build modules which helped scale personalization. Chris Wood on February 28, 2023 National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, … Continue reading How Petco boosted emails and customer experience with a new CRM
5 Reasons Setting Customer Expectations Goes a Long Way
5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way
Reshaping Customer Experience in the Finance Industry
Reshaping Customer Experience in the Finance Industry Manpreet Singh Chawla / 12 Jan 2023 Gone are the days when customers stand in long bank queues. Previously, the bank customer would stand in line, almost longer than the time they took to visit with their soul mate or better half. Today we shop where we … Continue reading Reshaping Customer Experience in the Finance Industry
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
How Allied Beverage is transforming customer experience
The NJ-based liquor distributor is implementing a data, e-commerce and service overhaul. Chris Wood on September 15, 2022 At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale Allied Beverage is the … Continue reading How Allied Beverage is transforming customer experience
ActionIQ and Slalom bring consulting to customer experience with new partnership
Slalom will offer specialized services geared to ActionIQ CX Hub customers. Chris Wood on September 8, 2022 Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, … Continue reading ActionIQ and Slalom bring consulting to customer experience with new partnership
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Chris Wood on July 11, 2022 Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” … Continue reading Using AI to improve customer experience and customer journey orchestration
Random Posts on Customer Experience
3 Ways Businesses Can Profit from Local Outreach
Vendors go all-in on professional services to speed digital transformation
Rising Inflation May Sideline Cause-Related Marketing
Find the Courage to Ask and Receive
Small Business Tips: How to Do Instagram Marketing
Meta launches new tool to track branded content campaigns
Snapchat: A One-way Conversation That Works
Analysts Have More Somber News For Online Advertising Industry
How Media Buying Changed And What Performed Best In 2020
