Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising. Liad Agmon on March 3, 2017 From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have … Continue reading How bots ruin on-site experiences for real humans
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead. Mike Sands on January 11, 2017 2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to … Continue reading 3 ways to thrive in the year of customer experience
by Laurie Petersen, Columnist, January 9, 2017 In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices
Sandra Wrobel-Konior — December 18, 2016 Follow @sandricz— December 18, 2016 Customer experience is now becoming one of the most important factors to merchants, and this approach is going to increase. New products and services must be customer-centric, with a greater level of convenience. Otherwise, there are fewer chances to attract or retain the audience. … Continue reading Customer Experience in FinTech: Where Users’ Needs Come First
By Martin Brown December 23rd, 2016 In business, we love efficiency. We love to squeeze that extra 20% out of a process. Just like Einstein, we’d skip the socks to get a few more hours out of life, if only we could get important clients and investors to understand that a lack of socks … Continue reading How Customer Value Optimization Works
Michael Hinshaw — December 16, 2016 Follow @MichaelHinshaw— December 16, 2016 With Thanksgiving turkey a distant memory – replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in nearly every retail storefront – the holiday season is officially in full swing. Competition has always been fierce for the holiday consumer dollar, but the success … Continue reading Where a Digital-First Customer Experience Fails: When it’s Not Designed…
Ben Tepfer — December 13, 2016 Follow @bentepfer— December 13, 2016 Brands that master cross-channel personalization now have the power to create consistent customer experiences and foster deeper “experience loyalty” with consumers. It’s imperative that all marketers overcome the barriers to cross- channel personalization and create the kinds of memorable experiences that keep customers coming … Continue reading How to Deliver Experiences That Strike a Chord [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience
Will Humphries — November 22, 2016 Follow @JustCallMeWill— November 22, 2016 Your team probably spends a lot of time in lead generation planning, discussing ways to reach the right types of prospects. However, it is at least as important to consider common mistakes that businesses make that lead to wasted time, inefficiencies and missed targets. … Continue reading 3 Common Appointment Setting Mistakes and How to Avoid Them
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
