Sammi Reinstein — August 11, 2017 — August 11, 2017 In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking … Continue reading The Experts Weigh in on Customer Experience in E-Commerce
Spencer X. Smith — August 8, 2017 Follow @spencerXsays — August 8, 2017 Free-Photos / Pixabay Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would … Continue reading Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
James Glover — August 3, 2017 Follow @coherentpath — August 3, 2017 sweetlouise / Pixabay “The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players in their current … Continue reading 3 Tips for Creating a Better Customer
Graham Jones — June 30, 2017 Follow @grahamjones — June 30, 2017 Online shopping is slowing down. The latest figures for May, show that even in the UK where online retail is way ahead of much of the rest of the world, the pace of change is slowing. Several years ago, there were predictions that … Continue reading People Prefer Real World Shopping Because of the Experience
Tony Zambito — June 6, 2017 Follow @tonyzambito— June 6, 2017 Illustration by Aneeque Ahmed In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can … Continue reading Are Companies Ignoring Their Best Source For Buyer Insights?
The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017 If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience
Samantha Martin — May 14, 2017 Follow @Socially_Sam— May 14, 2017 If you’ve been in business for long enough to have had more than a handful of clients, then chances are you’ve had at least one bad client. If you’ve never had a bad client then you’re either very lucky or lying. Unfortunately, as sure … Continue reading The 5 Red Flags of a Bad Client
Ji-A Min — May 12, 2017 — May 12, 2017 According to LinkedIn’s 2017 Global Recruiting Trends, 38% of talent acquisition leaders would invest in candidate experience if money wasn’t an issue. Candidate experience is a candidate’s overall evaluation of the hiring process from sourcing, screening, interviewing, hiring, and onboarding. As an area of recruiting … Continue reading 5 Ways Technology Can Help Improve Your Candidate Experience
Karl Sakas — April 17, 2017 Follow @KarlSakas— April 17, 2017 Be ready to transfer knowledge to clients before the project’s done, or else you’ll be answering lots of unpaid questions later. A client came to me asking how they could best hand off their expertise to a client at the end of their collaboration. … Continue reading Want Fewer Unpaid Questions Later? Train Your Clients Now!
David Little — March 7, 2017 — March 7, 2017 The final discipline of growth banking is all about listening and acting on feedback from your customers. This discipline requires an understanding of measure and metrics. It requires a commitment to closed-loop feedback. And it starts with the decision to either build or buy a … Continue reading How to Define Your Priorities and Build a Plan for Customer Centricity
