By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when. Eric Bradlow on May 3, 2019 We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in … Continue reading Why you want ‘clumpy’ binge-buying customers
Category Archives: Customer Experience
How to Calculate Your Customer Renewal Rate
Mia Jacobs — April 28, 2019 — April 28, 2019 Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your enterprise can grow. As such, being able to accurately calculate your renewal rate gives you insight into your customer success … Continue reading How to Calculate Your Customer Renewal Rate
How to Use Ecommerce Thank You Emails That Improve Customer Experience
Michael Ugino — April 10, 2019 — April 10, 2019 One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with … Continue reading How to Use Ecommerce Thank You Emails That Improve Customer Experience
How to Handle Difficult Clients and Customers
Liz Macauley — March 22, 2019 — March 22, 2019 Difficult clients can not only rattle you in the moment, but also cause long term stress and strain on your business. Long-term stress can cause you and your employees to experience a variety of symptoms, such as: Anxiety Depression Sleep problems Headaches These symptoms can … Continue reading How to Handle Difficult Clients and Customers
How to Improve Your Candidate Experience in 5 Steps
Sneha Mittal — February 27, 2019 Follow @genes_recoded — February 27, 2019 In today’s digitally connected world, candidate experience is of paramount importance for any organization. Recruitment is a two-way street. As much as you desire to recruit the top talent who seamlessly fit into your company culture, talented job applicants are also looking for … Continue reading How to Improve Your Candidate Experience in 5 Steps
Personalizing customer experiences at scale
How human creativity and AI-based automation make a winning combination Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand … Continue reading Personalizing customer experiences at scale
Case study: A tale of two insights and why they are not all created equal
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal
How to Widen Up your Customer Base by Creating Accessible Emails
Kevin George — September 21, 2018 Follow @imkevin_monk — September 21, 2018 Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email … Continue reading How to Widen Up your Customer Base by Creating Accessible Emails
Connecting Employee Experience and Customer Experience
Jana Barrett — September 12, 2018 Follow @_janabarr — September 12, 2018 haydenweal / Pixabay Every company wants to improve its customer experience. But if you only examine your relationships with customers and fail to look under the hood, you might get nowhere. More and more, research suggests that employee experience (EX) and customer experience … Continue reading Connecting Employee Experience and Customer Experience
How To Effectively Deal With Difficult Clients
Brian Basilico — August 21, 2018 Follow @bbasilico — August 21, 2018 So, let’s face it. Sometimes running a business is not all gumdrops and lollipops. It can be frustrating, right? So the question for you today is, have you ever had a client or a project that just did not go the way … Continue reading How To Effectively Deal With Difficult Clients
Random Posts on Customer Experience
The 8 Essential Content Promotion Metrics to Track
The Last Blast: Retailers Are Moving To Behavioral Emails
6 Key Steps to Create a Social Media Strategy
Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
9 Steps to a More Productive You
5 Tweaks to Harness Business Purpose Through the Pandemic Fog
The JD Vance rumor shows how easily misinformation spreads, with or without AI
Here’s How to Beat the Post-Vacation Blues, and Come Back to Work Refreshed
Right Now, We Need To Focus On Our Basics…
