William Yates — January 21, 2020 Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video. And with video predicted to … Continue reading Why Video Powers Customer Engagement
Category Archives: Customer Engagement
The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy
Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy
Why You Need Personalized Customer Engagements
Mia Jacobs — October 7, 2019 When you’re a customer, you don’t want to feel like just another face in the crowd. Customers want to know that you understand their unique business goals, even if you have vast numbers of subscribers. That’s why your enterprise needs to give customers the personalization they demand if you … Continue reading Why You Need Personalized Customer Engagements
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle. Jennifer Cannon on September 26, 2019 Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the … Continue reading Cheetah Digital debuts Customer Engagement Suite for marketers
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most
How To Get People To Pay Attention To You
Tom Martin — August 28, 2019 Follow @TomMartin — August 28, 2019 Getting and maintaining a consumers’ or sales prospects’ attention. It’s the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect’s Attention People will take … Continue reading How To Get People To Pay Attention To You
How to Increase Customer Engagement Through Digital Signage
Brendan O’Reilly — July 26, 2019 — July 26, 2019 Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat … Continue reading How to Increase Customer Engagement Through Digital Signage
Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. Jacob Baadsgaard on May 8, 2019 What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases or even … Continue reading Here’s how to identify and define your brand to engage customers
Applying a Customer Engagement Model To Your Channel Partners
Ingrid Catlin — March 27, 2019 Follow @blueingy — March 27, 2019 Gallup, an organization long noted for its in-depth analysis of employee and customer engagement, identified a number of necessary requirements for successful B2B customer focus. Dubbed the Customer Engagement Hierarchy, the model includes those elements that go beyond standard customer satisfaction and increase … Continue reading Applying a Customer Engagement Model To Your Channel Partners
The Importance of Engaging With Customers on Social Media
Kristen Herhold — February 5, 2019 Follow @kristenherhold — February 5, 2019 Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can … Continue reading The Importance of Engaging With Customers on Social Media