Juan Ortiz July 14, 2021 For OEMs, the goal of effective channel engagement is to motivate sales behaviors through rewards and incentives. However, engagement in the channel can either be reactive or proactive – and the question to ask to tell the difference is: “At which point is my program being remembered?” Reactive Engagement: A … Continue reading Are You Fostering Reactive or Proactive Channel Engagement?
Mitul Makadia July 5, 2021 Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and 64% of online users are satisfied … Continue reading 10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021
Thomas Griffin December 31, 2020 It’s well known that it costs far more to acquire a new customer than to keep the customers you do have happy. This principle extends to other areas of your business. It takes substantial effort to bring people to your website. And once they’re there, you need to take every … Continue reading 5 Ways to Re-Engage Visitors On Your Website
Tony Zambito December 1, 2020 When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. Lewis and Clark spent the fall and winter of … Continue reading The Intrepid Buyer
Properly preparing for CDP implementation is the first step to success. Rodric Bradford on November 13, 2020 Implementing a CDP can reportedly have many benefits for marketers, including improving D2C campaigns, but what is the benefit for marketing operations? CDPs remove manual processes for operations, a major benefit of implementation, said Gabrielle Schneider, a solutions … Continue reading How implementing a CDP makes operations more efficient
Savan Kharod August 22, 2020 Today, e-commerce is growing at a rapid rate. The pandemic situation has further accelerated the pace of digital transformation in retail, with many brick and mortar stores venturing into online commerce as well. As evident, a growing market also indicates growing competition amongst retailers, and the best way you can … Continue reading 5 Ways to Increase Customer Engagement on Your E-commerce Website
Ellen Huxtable — June 1, 2020 What are you doing to woo customers back to your business? 2020 began, a new decade, with great expectations and high hopes. Business was good; your customers had needs, and you had solutions. And then, almost overnight, COVID-19 struck, and the business world was thrown into chaos. Businesses are … Continue reading Oh, Shift! How to Woo Customers Back to Your Business
Chanakya Kyatham — May 27, 2020 Offices often have a lot of people walking in and out of its premises, and installing a CCTV camera at the entrance no longer cuts it as enough workplace security. In order to avoid any data security breach or physical threat from unwanted and dangerous visitors, it is important … Continue reading How a Visitor Management System Can Improve Safety & Security for Workplaces, Offices
Tom Wozniak — May 13, 2020 Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the status quo that most of us have seen in our lifetimes. The fact that from seemingly overnight (figuratively anyway) a large percentage of the population suddenly shifted from going … Continue reading 4 Ways to Engage With the at Home Audience
Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers
