Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human
Category Archives: Customer Engagement
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing. Chris Wood on September 13, 2022 Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI … Continue reading How to use AI to discover the causes behind customer actions
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Kath Pay on May 31, 2022 I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the … Continue reading Lapsed customers aren’t the same as unengaged subscribers
Get started on achieving real-time customer engagement at scale
In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing. William Terdoslavich on December 15, 2021 at 10:52 am Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas … Continue reading To know your customers, ping their phones
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement
4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization
How marketers can keep customers engaged using data
Successful customer engagement depends on good data. Corey Patterson on November 23, 2021 at 1:11 pm One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company … Continue reading How marketers can keep customers engaged using data
Good morning: Your customers have questions
Challenges when it comes to building lifetime valyue and brand loyalty. Chris Wood on November 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Good morning: Your customers have questions
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