by Hephzy Asaolu April 21, 2016 Follow @http://twitter.com/hephzysocialApril 21, 2016 It has always been your desire to convert more of your audience to paying customers. You have valuable content on your website to help solve their problem. You have calls-to-action in all necessary areas of your website to get them to subscribe. But it is … Continue reading How to Use Webinars to Quickly Turn Your Readers and Subscribers Into Customers
by Gina Botti April 19, 2016April 19, 2016 Keeping pace with Facebook’s feature updates can sometimes feel like an uphill battle. They’re constantly in search of monetization opportunities, and now they have a new shiny object: video. Facebook has been pushing video for many years now, but they’ve stepped up their game over the past … Continue reading How Marketers Use Facebook Video to Elevate Consumer Engagement
By Jeremy Page April 14th, 2016 With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer. Viral-bait-esque, listed posts (like this one that ranks network marketing companies) have been the 2016 … Continue reading 4 Top Visual Content Methods For Engagement
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making. Jordan Elkind on April 11, 2016 Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by focusing on … Continue reading 5 customer-centric metrics to implement today
by Cassandra Jowett April 3, 2016April 3, 2016 Every brand wants (or should want) to build a robust online community for users of their product. Online communities allow companies to: Connect with customers and potential prospects to better understand their needs Better educate users so they become product experts Help generate and unearth customer stories … Continue reading 5 Things Killing Your Customer Community
by Melissa Chu March 21, 2016March 21, 2016 Do you ever get an email from a prospect who asks question after question, only for them to finally decide they’re not interested? In an ideal world, it would be easy to identify straight off the bat who are the best prospects to go after. Of course, … Continue reading Determining Customer Value: How to Save Time and Maximize Profit
by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry
by Luc Vezina March 13, 2016 Follow @lvezMarch 13, 2016 The age-old question comes up time and time again: should we keep our customer community private or public? There’s always anxiety in having “dirty laundry” aired out publicly, with Google’s search engine robots crawling them for the whole world to see. On the other hand, … Continue reading Should Your Customer Community Be Public Or Private?
by Greg Cawood March 12, 2016 Follow @iqnectionMarch 12, 2016 Like a lot of 21st century professionals, you might have turned to LinkedIn when hunting for a job. But what about when you were hunting for customers? Social media can play a key role when it comes to sharing information and engaging with your ideal … Continue reading Linking In With Your Customer Base
by Jack Cornwall March 10, 2016 Follow @JackDCornwallMarch 10, 2016 If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the users IP. Meaning if I searched for … Continue reading How to Get in Front of Your Customers for Local Businesses Wanting an Online Presence
