MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers. Chris Wood on February 4, 2022 Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. … Continue reading 4 key strategies for NFT brand launches
Category Archives: Cryptocurrencies
Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
12 Best Cryptocurrency to Invest in 2022
Gary McFarlane February 3, 2022 It would be fair to say that cryptocurrency has had something of a bad press in the business world since bitcoin mined its first block in January 2009. But the world has moved on. Today there are publicly listed companies that hold bitcoin on their balance sheet such as MicroStrategy … Continue reading 12 Best Cryptocurrency to Invest in 2022
What is an NFT? The Complete Guide to Non-Fungible Tokens
Timothy Atkins January 31, 2022 Non-fungible tokens (NFTs) are a new type of crypto asset taking the blockchain world by storm. It’s hard to go a day without hearing something about NFTs. But what are they, and why are they so popular? This article will give you everything you need to know about what an … Continue reading What is an NFT? The Complete Guide to Non-Fungible Tokens
How to Buy an NFT: The Ultimate Guide
Timothy Atkins January 31, 2022 If you’re looking to buy an NFT, you’ve come to the right place! In this guide, we will walk you through purchasing an NFT in a few simple steps. We’ll cover everything from finding a reputable seller to ensuring that your purchase goes smoothly. So, whether you’re a first-time buyer … Continue reading How to Buy an NFT: The Ultimate Guide
What Could Halt Cryptocurrency Momentum?
Deanna Ritchie January 15, 2022 Millions of investors, speculators, and crypto hobbyists have bought and sold cryptocurrency in the past decade or so, hoping that crypto would be both a powerful investment and a currency of the future. As a result, the cryptocurrency market is booming. Bitcoin, the most recognizable crypto name, has increased from … Continue reading What Could Halt Cryptocurrency Momentum?
What Could Halt Cryptocurrency Momentum?
Deanna Ritchie January 15, 2022 Millions of investors, speculators, and crypto hobbyists have bought and sold cryptocurrency in the past decade or so, hoping that crypto would be both a powerful investment and a currency of the future. As a result, the cryptocurrency market is booming. Bitcoin, the most recognizable crypto name, has increased from … Continue reading What Could Halt Cryptocurrency Momentum?
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. Chris Wood on December 23, 2021 A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $ 119 million … Continue reading Ad spend for cryptocurrencies increases as advertisers educate consumers
Brand strategies for NFTs are expanding
Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes. Chris Wood on September 21, 2021 Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The … Continue reading Brand strategies for NFTs are expanding
Bitcoin: From a Digital Currency to an Emerging Alternative Asset
Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset
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