Kim SpeierMay 7, 2015 National Small Business Week 2015 is still going strong, and there are more ways than ever to get involved through live events, webinars, social media, and livestreaming. Every year, the U.S. Small Business Administration (SBA) launches a series of events and promotions to spread the word about the positive impact of … Continue reading Dream Big, Start Small: Celebrating National Small Business Week
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips. Peter Minnium on May 4, 2015 As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who … Continue reading 5 Principles For Making Programmatic Creative Work
Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand. Melody Gambino on May 1, 2015 Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” … Continue reading Finding Creativity In The Age Of Programmatic
Jeff DeGraffApril 29, 2015 How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I left … Continue reading The Secret to Teaching Creativity at Business School
Dave BrockApril 18, 2015 I learn so much when I spend time with project managers. It may be the manager of a product development team that needs to get a critical product launched by a certain date. Or someone building a new factory, needing to get it into production by a certain date. When I … Continue reading Starting With The End In Mind
Dave BrockApril 16, 2015 I don’t know anyone committed to failure. Just the idea of it, sets one on edge. Being accused of being “committed to failure,” is offensive. But not being committed to failure doesn’t mean we are committed to success. If we were totally committed to success, we would do those things are … Continue reading Committed To “Not Succeeding?”
Kylie Jane WakefieldApril 2, 2015 All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return. Marketers in any field … Continue reading 7 Creative Ways Colleges Are Using Social Media
Warren KnightMarch 31, 2015 As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important … Continue reading Tech Tuesday: How To Use Portent Title Generator
