Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
Matt Brennan November 11, 2021 Hiring a blog copywriter will continue to be one of the best ways to help your business grow as we move into 2022. I often use the same analogy to describe the benefits of blog copywriting to my clients. It’s not a quick fix or a miracle cure. Blogging is … Continue reading The Benefits of Hiring a Blog Copywriter
Jessica Mehring September 3, 2021 I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on the difficulty … Continue reading Accelerate Your Collaboration, Not Your Copywriting
Christopher Hutchens July 13, 2021 Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads, remember that it’s far from a “set it and forget it” process. You need to constantly monitor and iterate on your ads, … Continue reading 6 Ad Copywriting Best Practices to Get Your Audience Clicking
Dean Mackenzie July 13, 2021 Copywriting is enjoying quite the boom over the last year or so. It seems people all over the world see copy as a way to financial freedom… or at least a way to escape the 9-to-5 and still pay the bills. How do I know this? Well, it’s part observation … Continue reading So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know
Kristen McCormick July 10, 2021 Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This … Continue reading How to Write Copy That Sells (Anything): 102 Tips & Examples
Overcome Writer’s Block: 7 Tips for Copywriters Writer’s Block: Every copywriter has experienced it at one point or another. The inability to make progress with your content writing builds up anxiety and only makes matters worse. To improve your content creation process, try these seven practical tips. Identify the Root of Your Writer’s Block What … Continue reading Overcome Writer’s Block: 7 Tips for Copywriters
Céillie Clark-Keane May 30, 2021 When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing … Continue reading 7 Email Copywriting Tips We Swear By (With Examples!)
Maini Homer May 12, 2021 While designing the website for your business, you may find yourself faced with the question, Do you need a Copywriter? With compelling benefits, strong calls to action, appealing headlines, and impressive bullet points, you may wonder why I should ever need a pro. Some of you might be well-versed in … Continue reading Do You Need a Copywriter?
Dean Mackenzie March 15, 2021 Let’s face it, human beings are lazy. If we can get away with sleeping in… we’ll do it. UberEats and MenuLog — admittedly lifesavers during lockdowns — have flourished off the back of our “meh, let’s eat in” attitude. And of course, work gives us a smorgasbord of opportunities to … Continue reading Lazy Copywriting: 5 Persuasion Traps Copywriters Fall Into
