Category Archives: Cookieless Targeting

How Brands Can Best Navigate The Cookie-less Future

Cookieless Targeting

How Brands Can Best Navigate The Cookie-less Future by Josh Perlstein , Op-Ed Contributor, October 8, 2021 There are massive changes afoot in the digital ecosystem related to consumer privacy, government regulation, and big-tech player moves, with far-reaching implications for brands and digital marketers. As the industry prepares for the elimination of third-party cookies, the … Continue reading How Brands Can Best Navigate The Cookie-less Future →

Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences

Cookieless Targeting

Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America.  Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences →

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies

Cookieless Targeting

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies by Ray Schultz , September 10, 2021 Marketing platform LiveIntent has integrated its email-based Authenticated Bridge framework and nonID addressable media solution into the OpenX bidstream.   An expansion of the firms’ existing partnership, the arrangement will allow publishers and marketers to apply insights garnered from … Continue reading LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies →

Cookies Or Not, Consumers Expect Marketers To Know Them

Cookieless Targeting

Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan  @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them →

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences

Cookieless Targeting

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads —  but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences →

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Cookieless Targeting

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies →

Targeting Without Cookies? Time to Embrace Contextual Advertising

Cookieless Targeting

Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising →

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