How To Report On Conversions, Not Just Traffic by Laurie Sullivan , Staff Writer, September 5, 2025 Ryan Jones, marketing manager at SEOTesting in the U.K., has been pushing out valuable insights on LinkedIn during the past few days. “Most SEOs stop at reporting on traffic,” Jones wrote in a post, “but traffic isn’t the business … Continue reading How To Report On Conversions, Not Just Traffic
Communication needs to be built on how the customer sees it, not whether it’s coming from sales or marketing. Eric Dates on January 5, 2024 In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the … Continue reading 4 steps to turn a prospect into a loyal customer
Joydeep Bhattacharya October 8, 2021 In 2020, during the pandemic, ecommerce grew by a whooping 33.6%, which is equivalent to nearly $ 800 billion. It is not difficult to understand that it was an instant outcome of the sudden closure of stores. Hence, many doubt the growth of online stores post-pandemic, when stores reopen. However, … Continue reading 5 Ways to Boost Conversions in 2021’s Holiday Season
Jock Breitwieser September 20, 2021 Blogging is an effective marketing tool that is sadly underutilized by some businesses. Unfortunately, e-commerce websites fail to see the value of a blog and see it as a distraction. Understandably, churning consistent quality content may be outside their field of expertise. And populating your website with low-quality content is … Continue reading 10 Tips to Create Blog Posts That Convert
Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns
Matt Janaway June 3, 2021 You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. You’ve probably looked at dozens of blog posts that promise to increase your conversion rates in *insert dramatically short timespan here*. The thing is, a lot of the … Continue reading How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site
Alesia Commisso February 24, 2021 Whether you’re new to the industry or a weathered veteran, you know that the programmatic advertising space can be complex. The endless buzzwords, acronyms, and concepts in the field can quickly become overwhelming. To overcome this, it’s best to tackle one concept at a time. Today’s concept? Conversions. Conversions are … Continue reading See Your Conversions Clearly with View-Through Conversions
Peter Sadujko January 26, 2021 In any digital campaign, conversions matter. A conversion could be as straightforward as a prospect providing an email address or making a purchase. Although the cost of the conversion will vary, there is value in all conversions that come from your programmatic campaigns. Every digital tactic contributes in some way … Continue reading 3 Key Considerations for Conversion Campaigns
Rachel Smith November 17, 2020 If you’re an online retailer you’re always looking for ways to improve your online shop to help increase conversions and grow your business. Today, we’re going to be looking at 5 ways you can boost your conversions on your online shop. 1. Discounts and Promotions Discounts and promotions don’t necessarily … Continue reading 5 Ways to Boost Conversions on Your Online Shop
Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates
