Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. Marcus Miller on December 5, 2016 Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not … Continue reading Canonical chaos: doubling down on duplicate content
Roee Ganot — November 24, 2016 Follow @RoeeGanot— November 24, 2016 One of the best ways to improve your page authority is to keep people on your site for longer periods of time. If people stay longer on your site, that signals to Google that you have relevant and quality content. The longer people stay, … Continue reading Social Media vs. Content Websites
Columnist Rachel Lindteigen says content marketers should take a page from Budweiser’s recent World Series ad honoring legendary Cubs announcer Harry Caray. Rachel Lindteigen on November 11, 2016 at 10:57 am LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is … Continue reading A standout content example: Budweiser and the Cubs
Benjamin Brandall — October 28, 2016 — October 28, 2016 An editor is a writer’s best friend. For me, that’s literally the case. I’ve known Ben Mulholland since my school days… But for you, an editor is your best friend because nothing helps a writer grow faster than a great editor. How will you know … Continue reading 23-Point Peer Editing Checklist for Creating Exceptional Content
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats. Ginny Marvin on October 20, 2016 The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the … Continue reading IAB releases schema standard for dynamic content ads
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience. Caitlin Jeansonne on October 12, 2016 Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in … Continue reading Navigating the new waters of live content
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local!
Live Webcast: Thursday, October 20, 2016 – 1:00 ET (10:00 PT) Digital Marketing Depot on October 5, 2016 Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie … Continue reading Take back control of your content
How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more. Ural Cebeci on October 4, 2016 Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a … Continue reading How to get more mileage out of the content you create
by Karen Repoli Follow @karenrepoliSeptember 19, 2016 Jan is a novice entrepreneur she has been doing her homework on everything she needs to consider to start making money in her business. With most of the pieces in place, she has come to the point where her success is a matter of her ability to persuade. … Continue reading How to Write Persuasively So That You Sell Every Time
