by Richard HoweSeptember 17, 2016 In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and … Continue reading Long-Form Web Content and the ‘Snow Fall’ Effect
By Larry Alton September 15th, 2016 When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy the demands of the search engines, you have to focus on things … Continue reading A Step-By-Step Guide To Crafting High-Returning Reader Personas
by Alex Ditty Follow @seenmomentSeptember 6, 2016 You’re Not Alone. Influencers May Your Silver Bullet. Marketers today have a lot on their plates. They face an ever-growing landscape of channels to connect with their community and each channel poses it’s own content demands. Plus there’s the time it takes to properly engage with audiences on … Continue reading Having Trouble Keeping Up With Social Content Demands?
Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention. Kerry Jones on August 22, 2016 It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success. But to get those high numbers of … Continue reading How to responsibly create content that pushes the envelope
by Richard Larson July 28, 2016July 28, 2016 If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention … Continue reading Is Your Website’s Newsroom Missing Key Pieces of Content?
by Darnelle O’Brien July 13, 2016 Follow @thekissagencyJuly 13, 2016 We all know blogging is important for business – and most (some) of us enjoy it – so why is it that sometimes it just doesn’t happen? Time. The fateful foe of a small business owner. So when you realise you haven’t posted for an … Continue reading 7 Ways to Repurpose (Not Regurgitate) Old Content
by Nadya Khoja July 8, 2016 Follow @nadyakhojaJuly 8, 2016 For those of you who were born (July 08, 2016) and do not know what SEO is–it stands for Search Engine Optimization. In a nutshell, this means using different methodologies to increase the amount of organic traffic to your site. In the past, many people … Continue reading A Foolproof Guide to Optimizing Your Content for Search
