Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
James Mathewson — February 24, 2017 — February 24, 2017 In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. First, … Continue reading 5 Levers of Relevance for Digital Authors
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Mary Hiers — February 2, 2017 — February 2, 2017 Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the … Continue reading How to Get Your Content Published on Forbes, Huffington Post, and Business Insider
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for. Jacob Baadsgaard on January 23, 2017 How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were … Continue reading Are you writing too much content?
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. Ryan Shelley on January 11, 2017 We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than … Continue reading Why SEO & lousy content don’t mix
by Laurie Petersen, Columnist, January 9, 2017 The following post was first published in an earlier edition of Marketing Insider: Cross-Channel.Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds … Continue reading Using AI And Machine Learning To Personalize Content
by Brian Quarles, Op-Ed Contributor, January 6, 2017 This week, 21 years ago, on Microsoft’s website Bill Gates wrote an essay — we didn’t call them blogs back then, did we? — with a headline destined for countless textbooks to come. Titled simply “Content Is King,” Bill’s essay asserted that, just like with broadcast and … Continue reading Everything Is Content, Content Is Everything
Jeff Coveney — December 14, 2016 Follow @RevEngineMarket— December 14, 2016 You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system … Continue reading How to Boost Your Content Engagement with a Triple Touch Approach
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. Conrad Saam on December 8, 2016 “Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the … Continue reading More content, less traffic: part I
