Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb on November 22, 2016 For the past few months, I’ve been interviewing content marketing executives at global enterprises … Continue reading Global content marketing: It’s gonna be big!
by Yash MehtaOctober 14, 2016 The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came into existence, there has been an increase in … Continue reading The Future of Native Advertising in Content Marketing
by Monica Romeri Follow @MJRomeriDDCSeptember 2, 2016 When put together, content marketing and social media create a powerful synergy—increasing the reach and effectiveness of each. THiNKaha has revolutionized social media content with AHAbooks, a fresh, exciting type of content: social-media-sized ebooks comprised of 140 pages of 140 characters—or 140 tweets. Promote your AHAbook on social … Continue reading With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016 We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing
By Joydeep Bhattacharya August 24th, 2016 Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides various benefits to a brand and its marketing strategies: … Continue reading How To Really Make A Content Marketing Strategy
By Adrienne Erin August 18th, 2016 Text alone isn’t enough to attract customers and ensure engagement is high. We’re living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That’s why apps like Instagram are so popular and why Facebook posts featuring only text perform so poorly compared to … Continue reading What Is Visual Content Marketing
Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016 Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier
August 3, 2016 As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing … Continue reading What Is Content Advertising, and Should You Be Doing It?
How do you create content that’s tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy. Jose Cebrian on August 1, 2016 at 9:59 am If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) … Continue reading The path to one-to-one content marketing
It’s not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase. Steve Olenski on July 29, 2016 Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting … Continue reading How to master content marketing for your e-commerce company
