Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015 Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media
Paul DunayMay 30, 2015 Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short tenure. At the bottom of the corporate trough, the figure of 48 months was bandied about regularly. According to a recent Forbes article, … Continue reading Social Data Can Add Years To CMO’s Short Tenure
Paul MorrisMay 26, 2015 Achieving great results from a search engine optimisation campaign won’t happen overnight, but the time you spend on creating and optimising your web content should give you a fantastic return in the future. The idea behind organic SEO is that it is a process, and one that changes frequently. To get … Continue reading Google Loves Freshness
Darnelle O’BrienMay 25, 2015 An Instagram contest is a great way boost to your social media marketing. A simple contest can generate the same reach, engagement and increase in followers as hundreds of pieces of content, saving you time and money. But what types of contests can you run and do they work? 3 Types … Continue reading 3 Types of Winning Instagram Contests and How to Use Them
by Mark Runyon May 22nd, 2015 We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast … Continue reading How To Engage Your Customers With Effective Content Marketing Strategies
David DrummondMay 21, 2015 When job seekers research companies they might want to work for, they head to Glassdoor. Thanks to the anonymous reviews from employees, it’s great for painting a picture of what it’s actually like in the office. And it’s for this reason that you should be using it as a key part … Continue reading 5 Things You Can Do To Get Glassdoor Working For You
Annaliese HenwoodMay 19, 2015 Let’s get to the point: you have a blog, business or personal, and you want to get the best ROI possible with each article you publish. Writing articles takes time and effort, so you don’t want that to be wasted, right? I assure you that your article will provide better value … Continue reading 7 Blog Content Must-Haves for Optimal Results
Jill RichardsMay 13, 2015 Social: A Channel + A Resource As you dutifully add handles and hashtags to videos and ebooks, you might feel as though your content is just fodder for the insatiable social beast. But, here are three great ways that social can give back, turbocharging your content marketing to boost performance and … Continue reading 3 Ways Social Can Turbocharge Your Content
Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index
