Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index
Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky. David Rodnitzky on May 5, 2015 One of the most frustrating parts of working at an online marketing agency is losing a client for the wrong reasons. Ask any agency … Continue reading Advice To The New CMO: How To Deal With Your Existing Agency
Tjeerd BrenninkmeijerMay 5, 2015 The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. … Continue reading 4 Reasons Why Your CMS Should Support a Decoupled Architecture
