It’s easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year. Rebecca Lieb on December 22, 2015 Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, … Continue reading Please Don’t! 5 Content Marketing Don’ts For 2016
by Suzanne Hoenig December 18, 2015December 18, 2015 Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers:You’re selling yourself short when you don’t reuse, repurpose, and … Continue reading How Easy Is Repurposing Content for Small Business?
by Laura Cole December 17, 2015December 17, 2015 While it is no secret that the integration of multimedia content is central to any successful blog, the precise reasons for this are less well-known. It is also important to note that best practice continues to change, so it crucial that you tailor your content strategy in … Continue reading How to Create Engaging Multimedia Content for Your Blog
by Judy Caroll December 16, 2015 Follow @www.twitter.com/judycaroll1December 16, 2015 Blog content plays a very vital role in generating B2B leads as much as drawing awareness towards your product. Much like cooking stew worthy of Gordon Ramsay, mixing the right content maximizes the appeal of your blog, urging people to come back for more. In … Continue reading The Recipe for an Award-Winning Content Dish [Infographic]
New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015 From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content
by Kevin McFadyen December 7, 2015December 7, 2015 Content creation is an important part of any blog. If you don’t post content often enough, people might forget about your blog and might not check in regularly anymore. If you do post content but don’t post anything that is unique or interesting, you will also have … Continue reading 9 Tips for Coming Up With Content Creation Ideas for Your Blog
by Scott Sims December 4, 2015 Follow @bscottsimsDecember 4, 2015 Bloggers, small business owners, and marketers have been struggling with the same problem for years:how to create compelling content.Why is this such a struggle?Because they’re using the wrong process ,or worse, they don’t use a process at all. Some of them simply create content based on … Continue reading 4 Step Process to Create Compelling Content for Your Audience
by Barbara McKinney December 2, 2015December 2, 2015 Content is overrated. But this doesn’t necessarily mean that it has lost its efficiency in generating B2B leads. The hype only means that content is still relevant in expanding one’s sales pipeline. Still skeptical? Here’s an infographic on content creation you should go over. Now if you’re … Continue reading 6 Reasons Why Content Creation Is Still A Big Deal [Infographic]
by Lacy Boggs November 20, 2015 Follow @blogspiration42November 20, 2015 There are lots of ways to create an editorial calendar, and I’m not here to tell you that my way is best. The best editorial calendar is the one you will use! But if you have created an editorial calendar in the past and it … Continue reading 5 Mistakes That Make Your Editorial Calendar Useless (And How To Fix Them)
by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]
